Our Mission

THEO Automotive is laser focused on helping dealerships drive more revenue via technology driven media buying and optimization. This is the most efficient way to spend your media dollars. THEO Automotive also helps OEMs provide the next generation of co-op compliance and accountability that doesn’t stop with rubber stamping and guidelines but strives to track the consumer across Tier 1 to Tier 3 interactions. This is the best way to understand what media mix and strategies drive the most incremental customers through your doors.

Our Story

THEO Automotive was founded with the following goals in mind: to build relationships with auto dealerships and their C-Suite executive teams to help increase revenue, increase brand awareness, drive new leads and increase sales. We have over 11 years of success driving these metrics for dealerships and would love the chance to work with you. The best practices that we will implement for your dealership will generate results and we know that for a fact. Give us a call today.

Experienced Leadership

Chris McTague

EVP

Chris will sit down with your team and solve the real questions and provide measurable and trackable revenue for your dealership. Chris also works with our THEO Automotive product specialists to assist in product/platform innovation and CX strategic planning. Chris and his team will show you how to unlock the full potential of your technology and drive more revenue today.

Keith Caswell

Chief Technology Officer

Keith helps build the plan and support for the consumer’s journey and the many paths it takes. His toolbox is full of services engaged around testing and performance optimization across the full marketing funnel. Keith and his team will help you plan, activate and optimize your marketing mix.

Matt Sprecher

Sr. Sales Manager

Matt drives the team that is on the front line for our dealership accounts. His technical background pairs well with his advertising account management acumen to focus on client sales growth and process development. Chat with Matt today and you’ll learn from one of the most passionate sales people in the auto tech sector.

Amanda Burr

Director of Finance and Operations

Amanda works with the THEO Automotive Executive Team and clients as needed to prepare detailed reports on performance. Amanda also supervises all audit and internal control processes to ensure compliance with financial laws, guidelines and any co-op changes in the auto sector. You’ll always see Amanda smiling when she has a spreadsheet open.

Gabe Winslow

Partner

Gabe has spent the last 15+ years helping companies gain new customers or retaining customers through advertising and UX disciplines. Gabe and his team work with solving complex problems with simple, scalable solutions. As a serial entrepreneur Gabe has founded multiple companies in the SaaS and Advertising space.

John Holmes

Partner

Serial Entrepreneur, Listener, Nice Guy, Digital Marketing Strategist, Creative Wizard and Culture Evangelist. John has spent the past 20+ years helping clients succeed at driving more revenue by being data-driven, conversion-driven and forward thinking. John’s team will manage the end-to-end customer experience as soon as you sign up with THEO Automotive.